Media Smart Quiz Essay Example | Topics and Well Written Essays - 250 words

Media Smart Quiz - Essay Example Rappers singing about killing cops make individuals think that all rappers want or have killed cops. c. Audiences negotiation their own meaning: Audiences judge media literacy differently. A white male might think that all the aid to Haiti is wasted because he does not have a job in the slow economy. However a Haitian woman living in the United States might think help should have been provided before the earthquake. d. Media constructions have commercial purposes: Media construction can revolve around a product. An example might be a newscast having a sponsor provides coffee mugs with their logos prominently displayed toward the camera. e. Media messages contain values and ideologies: Values and ideologies are contained in every media message depending on the outlet. Examples would be Fox News promotes a prolife agenda, whereas other networks are prochoice. These two messages promote the values and ideologies inherent in American society today. f. Media messages have social and political consequences: The social and political consequences of media messages are seen daily. Social issues like smoking is discouraged in ads from truth.com and political pundits on both sides give their spin on issues daily. Each story or message can influence citizens about social policy or politics. g. Each medium has its own unique aesthetic form/impact: Pictures and other media messages are presented in different mediums. Black and white, color, sepia, still picture, video, and so forth all have unique mediums. A video on a plasma television of a real battle scene would more graphic than the same scene on an old black and white set. However when portraying WWI or WWII, it seems more realistic to view black and white footage. This is how the audience learned this material so black and white is more creditable. The same goes for Vietnam and the Gulf Wars except theses wars are more credible in color. Mass communication grew during the industrial age due to

Lending Decision Case Study Example | Topics and Well Written Essays - 500 words

Lending Decision - Case Study Example It has tremendous staying power. But it is time to change. It has to take a good look at how others in the same field are doing business and catch up with them. There is nothing wrong in the figures. The figures are only representative of the facts. Past performance of Coles is not going to help its future prospects unless the causes of the dismal figures are rectified. The company's accounts department is doing its job well. Problem is somewhere in the communications system and customer relations policies. Not enough seems to be happening to attract better customer base. Painting rosy pictures year after year cannot be a solution. The company must look lean and handsome in the sight of its patrons. Good advertisements, sponsorship of popular events, forays into new areas of business or expansion of good, existing ones must seen to be happening every now and then to build customers and investors confidence. Make a list of large potential customers like hotels, restaurants and other eating joints. Marketing strategies must go hand in hand with understanding and catering to the needs of individual as well as corporate clients. Concentrate on products that yield better profit margin location-wise. Product A may rake in higher profit margin in one location, whereas Product B may show similar margin in another location.

Shakespeares Twelfth Night | Analysis

Shakespeares Twelfth Night | Analysis William Shakespeare’s Twelfth Night, is a rich comedy delving into the innate human desire for love. Shakespeare uses these characters merely as vessels for a larger insight into society as a whole. No person wants what they can truly have, but rather, what they cannot. Shakespeare conveys a cryptic portrayal of romance where his characters are masochists and shows how love can blind and act so impulsively to satisfy an innate need. By ending of the play with three weddings Shakes pear sends the comments that love has no boundaries. When the reader is first introduced to Duke Orinso, he is accounting the first time he laid eyes upon the lady Olivia. Through the use of language, the Duke speaks of a love that he wishes he could be full of and die away, â€Å"If music be the food of love, play on Give me excess of it, that, surfeiting The appetite may sicken, and so die† (Act I, I, 1-3). The Dukes case seems to be self indulgent, and gains enjoyment from being overdramatic. From the on set of the play, he gives off the impression that he knows he will never obtain the love of Olivia, but he enjoys wallowing in self pity, and encouraging others to be sympathetic to his situation as well. In a separate speech, the Duke refers to his desires for Olivia as â€Å"my desires, like fell and cruel hounds, Eer since pursue me (Act I, I, 20-24). It seems as though love or romance for him is a game, rather than an emotion to be taken seriously. Throughout the rest of the play, his pursuance of Olivia never ceases, an d at one point the even threatens to kill his own servant Cesario because of Olivia’s mistaken thinking that Cesario was the man she had just married. With that threat from the Duke, this comedy could have potentially been turned to tragedy. The Duke never once elaborates on the finer feelings for Olivia, he merely pines over her in a superficial way, and had Olivia given in to his persistence, the Duke would have gained a trophy wife, just someone pretty to look at. Only when Cesario revels himself as a woman, Viola, does the Duke show the capacity to love someone he has had a deeper relationship with than just looks. With this ends his masochistic ways of loving someone who will never love him back, but it says nothing for the sometimes transparent emotions the Duke has. Another character that falls deeply into a self satisfying love affair is Countess Olivia. Olivia is blinded by love she and ignores the evidence that points to Cesario as actually not being whom he says he is, and over looks the possibility that Cesario might be a female despite his lack of masculine features. Olivia justifies his feminine features as a eunuch and is will to fall in love with Cesario. Olivia decision to fall in love with a eunuch despite knowing she won’t be able to have children enforces shows how that she is willing to cross the boundaries of society for true love. She describes love as something that comes upon her unexpectedly and out of nowhere, â€Å"Not too fast; soft, soft unless the masters were the man. How now? Even so quickly may one catch the plague? (Act I, V .282 -284). Through the next few acts she schemes to obtain the love of Cesario, a measly servant rather than giving her love to the Duke or Sir Andrew to retain the power she has being the woman of the house. It is hard to take the character of Olivia seriously when we first find her in such despair that she doesn’t want to be seen by any man other than her servant Malvolio and her uncle, then in an instant she can turn to giving her love away to a younger, lower class servant that she barely knows. Shakespeare’s creativity of the foil between the sayings â€Å"loves is blind† and Sebastian’s mistaken disguise as being Cesario, Olivia disregards Sebastian comments about being a stranger ignoring him and insisting that he is the man she fell in love with â€Å"So comes it, lady, you have been mistook But nature to her bias drew in that. You would have been contracted to a maid Nor are you therein, by my life, deceived, You are betrothd both to a maid and man† Act (V, I, 2460). The feeling of true love is so strong with in Olivia that she is will to accept a complete stranger to fill him that gap that true love meant. When Viola raveled herself, the reaction of Olivia is very calm for she has married the disguise that she has fallen in love with. Olivia crosses the boundary of basic society values of getting to know some one before marry that person. In the end of the play, both Olivia and Orinso end up happy, but this is mainly because they marry the m an and woman versions of the same person. Viola who was only trying to find refuge from a shipwrecked, disguises herself as a young boy. Viola is left alone and must look to her own resourcefulness to secure her safety. Conceal me what I am, and be my aid/ for such disguise as haply shall become/ the form of my intent. I’ll serve this duke (Act I, II, 49-51). Violas disguise soon turns into a dilemma, while falling in love with Orsino; she innocently becomes the object of affection of Olivia, the woman she is suppose to help fall in love with Orsino. Orsino looks past the disguise of Cesario and falls in love with Viola regardless of her depictions. When Orsino learns that Cesario is really Viola his actions are surprising. Orsino gives no second thought to the fact that he has fallen in love with a woman while she was disguised as a man. Viola crosses the boundary deception in taking on a disguise to make the Duke fall in love with her. Maria and Sir Toby’s wedding at the end of the play was very surprising. Sir Toby who is a drunk and has a bit of noble blood falls in love With Olivia’s maid Maria. Sir Toby love for Maria is not because she is beautiful or very attractive but because of her cleverness in handling the hoax on Malvolio â€Å"I could marry this wench for this device.† Act (II, IV, 1208). Sir Toby is willing to cross to boundary of social class by marring Maria who happens to be beneath him in society. In conclusion in Twelfth Night Shakespeares commentary on love and romance is that most times it is transparent, that people have their own agendas for their feelings, whether it be beauty, power, or social advancement. None of these characters actually had the true feeling of love, but all were melodramatic and flailed around like they had found the loves of their lives, their missing half. The Bait, John Donne Analysis |The Passionate Shepherd to His Love, Marlowe Analysis The Bait, John Donne Analysis |The Passionate Shepherd to His Love, Marlowe Analysis In The Passionate Shepherd to His Love and The Bait the reader finds two contrasting images of the world. Marlowe paints the world as a utopian society withought any worries or dangers. The shepherd and the lover he is seeking in his quest have no responsibilities in life other than to enjoy life to it fullest. In describing the pleasures which the couple can enjoy in the countryside, Marlowe fails to include the manner in which the shepherd obtains those pleasures and omits any of the negative possibilities which may accompany them. The shepherd tells the female that they will sit upon the rocks/And see the shepherds feed their flocks (5/6), but he does not mention the responsibilities associated with owning flocks of sheep and protecting them from danger. The beds of roses (9) that the shepherd offers to his love will, more than likely, contain thorns and will be a rather uncomfortable place to lie . To obtain the gown made of the finest wool (13) is not an easy task for the shephe rd because he will need to shear a lamb which involves a great deal of hard work. The shepherds courtship in Marlowes poem is the impractical dream of a lover who wants to satisfy his desire without giving any thought to the responsibilities of life in the real world. Marlowe creates a pretty picture of the world, but it is far from the reality of the world lived in by a shepherd. While Marlowes poem takes place in an somewhat imaginary world, Donnes poem portrays a more cynical and realistic image of the world. The characters in Donnes poem live in a world filled with real dangers and the possibility of death. In describing the pleasures used to tempt the lover, Donne includes the negative side of those pleasures. The golden sands, and crystal brooks (3) which are offered may be beautiful, but they do contain silken lines, and silver hooks(4) which can be deadly. When Donne writes about letting others freeze with angling reeds,/and cut their legs with shells and weeds (17-18), it is clear that other fish are struggling and are in danger of getting harmed in their quest for love. Strangling snare, or windowy net( 20) is a further example of the real dangers present for the fish in Donnes portrayal of the world. The world in this poem is more practical than the world described in Marlowes poem; it gives thought to many of the real dangers in life. Donne creates a picture of the world that is actually close to the reality of a life lead by a fish being lured by bait. The concept of romance portrayed in the two poems differs a great deal. Marlowes poem expresses an overly optimistic view of romance. He presents romance as both beautiful and unselfish, and captures the bliss of a natural and undemanding love. The shepherd tells the lady that if she will only, Come live with me and be my Love (1), he will give her delight after delight. He promises that she will be dressed in the finest luxuries Fair lined slippers for the cold, With buckles of the purest gold (15/16) and will eat her meals from silver dishes (21). Never, in this poem, does Marlowe acknowledge any of the negative aspects that are hidden in his idea of romance. He fails to mention that he is not offering her marriage nor any suggestion that they will establish a future together. The concept of romance presented in this poem is one without any true commitment and offers only the pleasures of the moment. Marlowes view of romance captures the joys of a simple and uncomplicated romance t hat is free of obligation. Romantic love in Donnes poem is expressed as a more cynical experience. Although the first stanzas of the poem represent a romantic world, the remainder of the poem seems to be mocking the existence of such genuine romantic relationships. Donne seems to be warning men about the dangers of women and of falling in love. The imagery in Or treacherously poor fish beset/With strangling snare, or windowy net (19-20) illustrates a mans loss of his ability to move and be free in his search of romance. It further conveys the idea that perhaps a woman is not as totally wonderful as man may believe, and that it is the woman who is in control of the romance Each fish, which every channel hath,/Will amorously to thee swim,/Gladder to catch thee, than thou him (10-13). The concept of romanic love portrayed in this poem is one of warning regarding the commitments and dangers that romance can hold. Donnes view of romance clearly captures the difficulties and complications that can be involved in rom ance. The mood conveyed in these poems is distinctly different. Marlowes poem represents a mood that is carefree and light, and Donnes represents one that is dark and much more serious. In Marlowes poem, the pastoral scene creates an atmosphere of peace and tranquility. The blissful description of romance creates an enchanting feeling that makes the mood of the poem appear magical. The treasures the shepherd offers to his love appeal to the senses and are among the most beautiful and luxurious that nature hills and valleys, dale and field, and all that craggy mountains yield. (3/4) and man have to offer. The animated and cheerful vision that is created when the shepherd tells the woman that the shepherd swains shall dance and sing (25) if she will accept the gifts he offers conveys a mood that is enjoyable and merry. The happiness and promising mood of Marlowes poem is in direct contrast to the darker and dangerous mood of Donnes poem. In Donnes poem, the mood is dark and the characters exist in an environment that is full of uncertainty and laced with danger. The pastoral scene of Marlowes poem is replaced with the chaotic world of fish and bait together in the water. His skeptical description of romance creates a sense of caution which fills the poem with a mood of fear and apprehension. As the fish are completely captivated by the woman, they are willing to betray each other in order to gain her love. This willingness to betray each other plants an air of deceit into the mood of the poem. Fear of being captured Gladder to catch thee, than thou him (12) suggests a mood of anxiety in that the man wants to enjoy the bait, but does not want to be snared by it. The possibility of the fish being caught by the bait also introduces the probability of death to the poem and furthers its gloomy mood in that the fish freeze with angling reeds (17) or are unable to move due to the strangling snare, or windowy net (20). The d ark mood created in this poem is significantly different from the bright mood of Marlowes poem. My opinion that Donnes poem is written as a response to Marlowes poem is based on the significant differences present in the themes of the poets portrayals of the world, their views of romance, and the moods they set in their poems. Donnes realistic interpretation of the world is in direct contrast to the idealistic world portrayed by Marlowe. In Donnes poem, it is suggested that romance is not all joy and bliss, but is serious and can be perilous. Donnes troubled and dark poem was written in response to Marlows light and happy poem. These theme differences in the description of the world, the concept of romance, and the mood of the poems lead me to believe that Donnes poem was written as a response to the poem of Marlowe. This makes me feel that future poets will respond to both of theses poems with their own views.

Holland Tunnel Essay -- History Historical tunnels Engineering Essays

Holland Tunnel It has taken engineers thousands of years to perfect the art of digging tunnels. Today tunnels provide available space for cars and trains, water and sewage, even power and communication lines. However, before cars and trains, tunnels carried only water. The first to use tunnels on a major scale were the Romans. Roman engineers created the most extensive network of tunnels in the ancient world. The Romans built aqueducts to carry water from mountain springs to cities and villages; however, in many instances there were obstacles, such as rock formations, in between the spring and the city of interest. To solve these problems the Romans built tunnels by carving underground chambers and building elegant arch structures to carry fresh water into the city and wastewater out. As transportation technology progressed the demand for tunnels also evolved, and by the 17th century tunnels were being constructed for canals. Before the use of roads or railways to transport raw materials from the country to the city, waterways were the best way to haul freight over great distances. The major expansion in tunnel construction came with the introduction of the train and the automobile in the 19th and 20th century. The first major underwater mechanically ventilated tunnel was the Holland tunnel; it set the stage for all tunnels to follow by tackling the engineering obstacles surrounding underwater automobile tunnel traffic. With the rapid rise of the auto at the turn of the century Hudson River ferries struggled to meet demands and were carrying 30 million vehicles each year between New York and New Jersey. In 1906 a joint commission between New York and New Jersey was created to bridge the Hudson between Manhattan and Jer... ... normalize. The bridge opened in 1927 at the time the toll was 50 cents and the trip took eight minutes. The tunnel, when it opened, was the longest underwater tunnel in the world, with its north tube 8,558 feet long and its south tube 8,371 feet long. On its first day of operation 51,694 vehicles passed through it. The total cost of the tunnel was $48 million. Today, it would cost approximately $1.4 billion not including the purchase of the necessary land from Manhattan and Jersey City. Work Cited http://www.nycroads.com/crossings/holland/, Tuesday October 2, 2004 http://www.panynj.gov/tbt/htframe.HTM, Tuesday October 2, 2004 http://www.panynj.gov/tbt/hthist.HTM, Tuesday October 2, 2004 http://www.nycroads.com/crossings/holland/, Tuesday October 2, 2004 http://www.pbs.org/wgbh/buildingbig/wonder/structure/holland.html, Tuesday October 2, 2004

Talent Planning

This report has been written on Talent Planning, within this report the following will be indentified and assessed: At least four ways that affect the organisations approach to attracting talent, three organisation benefits of attracting and retaining a diverse workforce, three factors that affect an organisations approach to recruitment and selection methods, three purposes on induction and how they benefit individuals and organisations and I will include our organisations induction plans that will identify areas covered in the plans, including timelines and those involved in the process.Main Identify and assess at least four ways that affect the organisations approach to attracting talent Skill Shortage: finding the right people outside of the organisation can be a challenge, in cases where companies are expanding into new markets that they’re not aware of, expanding into new business’ where they may not have the core skills. Identify at least three organisation benef its of attracting and retaining a diverse workforce.Employing diverse individuals can support an ease of communication within the market places for example; employing somebody who can speak more than one language could be usual to United Biscuits if they were to be part of a UB International sales team. By employing a diverse work force the organisation shows that is has an understanding of culture and beliefs, it is compliant with the Equality and Diversity Act 2010. The company must ‘protect individuals from unfair treatment and promote a fair and more equal society’ (Equality Act 2010).Ensuring a diverse work force also means that the employee has a wider skill base; individuals from different backgrounds etc can introduce new ways of working, or be able to bring new ideas and opinions to the workplace, that could benefit the business in many ways. Three factors that affect an organisations approach to recruitment and selection Cost of advertisement Role requirements and person specification. How many employees are to be taken on for the role and contract length. Three benefits of different recruitment methodsThree different types of recruitment methods that Untied Biscuits use and the benefits of each are: Recruitment agency: benefits of recruiting through an agency are, the agency work with the company’s requirements/specifications to filter candidates for interview process, the agency can be involved at interview stages. More time efficient and effective than a manager searching through a number of applicants and CVs. Employee Referral: candidates are known and trust by a current employee.Contract Staffing: are not employed directly through the organisation, can ‘get rid of’ at any time, can shop around for cheaper contractors, aren’t managed through the organisation. Three benefits of different recruitment selection – see workbook slides. Interviews Psychological testing Assessments Referencing Three purpos es on induction and how they benefit individuals and organisations It is important for any employee to receive a full and correct induction at the start of their employment, whether they are office or factory based, this is important because it is essential that both United Biscuits and the employee:Following correct policy and procedures from the start. This can avoid any company policies not being complied with or even any laws being broken for example, health and safety act 1998. The employee has background and information on the company in which they have joined. Include an induction plan that identifies areas to be covered, including timelines and those involved in the process. United Biscuits has varied inductions plans depending on your role within the business whether it is in the corporate function teams or a factory based employee.I have attached a copy of our Corporate Induction presentation that is used when a corporate function member of staff joins the business (please see appendix). The induction plan for a factory-based employee is slightly different as this induction includes information, which is relevant to the site they are based in and also to their role within the site. This induction includes a presentation as does the corporate functions, and a number of rules that must be followed at all times whilst on site, for example, certain factories are ‘nut free’ zones this means that you cant take any form of nut, or food containing nuts on to the site.It is important for these rules to be made clear from the start of an employee’s employment to avoid disciplinary action/dismissals from the business at a later stage if these rules are not followed. A factory employee will also have to attend various Health & safety courses etc, normally where possible in the first weeks of employment. All employees based on a factory site are taken on a guide of the factory and are provided with the correct clothing on their first day. Talent Planning IntroductionThis report has been written on Talent Planning, within this report the following will be indentified and assessed: At least four ways that affect the organisations approach to attracting talent, three organisation benefits of attracting and retaining a diverse workforce, three factors that affect an organisations approach to recruitment and selection methods, three purposes on induction and how they benefit individuals and organisations and I will include our organisations induction plans that will identify areas covered in the plans, including timelines and those involved in the process.MainIdentify and assess at least four ways that affect the organisations approach to attracting talentSkill Shortage: finding the right people outside of the organisation can be a challenge, in cases where companies are expanding into new markets that they’re not aware of, expanding into new business’ where they may not have the core skills.Identify at least three organisat ion benefits of attracting and retaining a diverse workforce.Employing diverse individuals can support an ease of communication within the market places for example; employing somebody who can speak more than one language could be usual to United Biscuits if they were to be part of a UB International sales team. By employing a diverse work force the organisation shows that is has an understanding of culture and beliefs, it is compliant with the Equality and Diversity Act 2010.The company must ‘protect individuals from unfair treatment and promote a fair and more equal society’ (Equality Act 2010). Ensuring a diverse work force also means that the employee has a wider skill base; individuals from different backgrounds etc  can introduce new ways of working, or be able to bring new ideas and opinions to the workplace, that could benefit the business in many ways.Three factors that affect an organisations approach to recruitment and selectionCost of advertisement Role re quirements and person specification. How many employees are to be taken on for the role and contract length.Three benefits of different recruitment methodsThree different types of recruitment methods that Untied Biscuits use and the benefits of each are:Recruitment agency: benefits of recruiting through an agency are, the agency work with the company’s requirements/specifications to filter candidates for interview process, the agency can be involved at interview stages. More time efficient and effective than a manager searching through a number of applicants and CVs. Employee Referral: candidates are known and trust by a current employee. Contract Staffing: are not employed directly through the organisation, can ‘get rid of’ at any time, can shop around for cheaper contractors, aren’t managed through the organisation.Three benefits of different recruitment selection – see workbook slides.Interviews Psychological testing Assessments ReferencingThree purposes on induction and how they benefit individuals and organisationsIt is important for any employee to receive a full and correct induction at the start of their employment, whether they are office or factory based, this is important because it is essential that both United Biscuits and the employee:Following correct policy and procedures from the start. This can avoid any company policies not being complied with or even any laws being broken for example, health and safety act 1998. The employee has background and information on the company in which they have joined.Include an induction plan that identifies areas to be covered, including timelines and those involved in the process.United Biscuits has varied inductions plans depending on your role within the business whether it is in the corporate function teams or a factory based employee.I have attached a copy of our Corporate Induction presentation that is used when a corporate function member of staff joins the business (ple ase see appendix).The induction plan for a factory-based employee is slightly different as this induction includes information, which is relevant to the site they are based in and also to their role within the site. This induction includes a presentation as does the corporate functions, and a number of rules that must be followed at all times whilst on site, for example, certain factories are ‘nut free’ zones this means that you cant take any form of nut, or food containing nuts on to the site.It is important for these rules to be made clear from the start of an employee’s employment to avoid disciplinary action/dismissals from the business at a later stage if these rules are not followed.A factory employee will also have to attend various Health & safety courses etc, normally where possible in the first weeks of employment. All employees based on a factory site are taken on a guide of the factory and are provided with the correct clothing on their first day.

Introduction to Medical Technology

Introduction WHAT IS A MEDICAL TECHNOLOGY? Have you ever been to a play? When the audience comes to see the show, they see the actors and actresses perform. What they don't see are the many crew members who work backstage on lighting and sound and sets. These people don't get to take a bow at the end of the show, but they are very important to the success of the play. In the hospital, the medical technologists are like crew members in a play. Patients don't often see them, but they are vital members of the healthcare team.Medical technologists (also known as clinical laboratory scientists) are professionals who work in the hospital laboratory, performing a wide range of tests. Doctors make many of their decisions about diagnosis and treatment of disease based on laboratory test results. It is the responsibility of the medical technologist to provide accurate and precise data. Because they may hold life and death in their hands, the medical technologist must know when results are inco rrect and need to be rechecked.Medical technologists do everything from simple pregnancy tests, to monitoring antibiotic drug therapy, to complex testing that uncovers disease like diabetes, AIDS, and cancer. They do all this testing by operating microscopes, complex electronic equipment, computers, and precision instruments costing millions of dollars. Medical technology has embedded itself in our culture and has been a positive and powerful force in the improvement of life for millions of people.However, for every yin there is a yang, and with all things that are positive, there is also a negative component that must not be ignored. Most Americans are familiar with the benefits of technology, specifically medical technologies; the media reports on these benefits every day. However, it is not often that physicians have the opportunity to discuss what has been given up or lost as a result of using these same technologies. This commentary is about those unintended consequences result ing from our use of technology, in particular, physicians' use of medical technologies.